Issue #227 - Rule of Thirds, Brand Extensions & Power Lead

Book Edition

Welcome! Three Times Wiser is a newsletter about big ideas, mental models, brain bugs, and principles of wise thinking. In a world of too much, selecting, and finding is valuable. In the context of excess, curation makes sense of the world. Every week, receive 3 newsletters with 3 insightful excerpts.

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The Rule of Thirds

When you're chasing a big goal, you're supposed to feel good a third of the time, okay a third of the time, and crappy a third of the time. (link)

by Alexi Pappas

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Brand Extensions

Regardless of how good your idea is, if it doesn't fit your brand name, people aren't likely to buy it. (link)