Issue #227 - Rule of Thirds, Brand Extensions & Power Lead
Book Edition
Welcome! Three Times Wiser is a newsletter about big ideas, mental models, brain bugs, and principles of wise thinking. In a world of too much, selecting, and finding is valuable. In the context of excess, curation makes sense of the world. Every week, receive 3 newsletters with 3 insightful excerpts.
The Rule of Thirds
When you're chasing a big goal, you're supposed to feel good a third of the time, okay a third of the time, and crappy a third of the time. (link)
Brand Extensions
Regardless of how good your idea is, if it doesn't fit your brand name, people aren't likely to buy it. (link)