Issue #569 - Safety-Signal Hypothesis, Five-Minute Rule & 30/4 Rule
Book Edition
Welcome! Three Times Wiser is a newsletter about big ideas, mental models, brain bugs, and principles of wise thinking. In a world of too much, selecting, and finding is valuable. In the context of excess, curation makes sense of the world. Every week, receive 3 newsletters with 3 insightful excerpts.
Safety-Signal Hypothesis
In the wake of traumatic events, people and animals will be afraid all the time, except in the presence of a stimulus that reliably predicts safety. (link)
Five-Minute Rule
Clients always know how to solve their problems, and always tell the solution in the first five minutes. (link)
30/4 Rule
30 percent of the company’s profits must come from products introduced in the last four years. (link)
That’s it for today, thank you so much for your support 🙏